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INDUSTRY REPORT

VEGAN BEAUTY TAKEOVER USA EDITION

The key to navigating the vegan beauty market.

INDUSTRY REPORT

VEGAN BEAUTY TAKEOVER USA EDITION

The key to navigating the vegan beauty market.

Vegan Beauty Takeover USA Edition report, by The Vegan Society. Picture of the report in book format, with an orange background and a portrait of a woman smiling.

The vegan beauty market is predicted to be worth $21 billion by 2029.

In the vegan economy, no industry is moving faster than vegan beauty. The Vegan Society explores this growing market in the Vegan Beauty Takeover: USA Edition report.

  • The North American vegan cosmetics market was valued at $13.5 billion in 2019 and is predicted to reach $21 billion by 2029, with a CAGR growth of 5.52% from 2020 to 2029 [1].
  • 89.1% of consumers find it important that brands selling vegan cosmetics and toiletries have their vegan products certified by a third-party organisation [2].

[2] Download and see the report for more info.

International Vegan Certification by The Vegan Society's Vegan Trademark. Animated banner with text and logos. Make your vegan products stand out. No animal ingredients. No animal testing.

Contents of the Vegan Beauty Takeover: USA Edition

Get data-driven insights on the vegan cosmetics industry in the USA to navigate the complex and evolving landscape of vegan beauty.


CONTENTS

  • Introduction
  • How are animals used in beauty supply chains?
  • Labels – what do they mean?
  • Audience
  • How confident are shoppers at identifying animal-derived ingredients?
  • Testing consumer knowledge on animal-derived ingredients
  • Consumer perceptions of vegan and cruelty-free labelling
  • Vegan verification and the Vegan Trademark
  • Conclusion

The vegan beauty market is predicted to be worth $21 billion by 2029.

In the vegan economy, no industry is moving faster than vegan beauty. The Vegan Society explores this growing market in the Vegan Beauty Takeover: USA Edition report.

  • The North American vegan cosmetics market was valued at $13.5 billion in 2019 and is predicted to reach $21 billion by 2029, with a CAGR growth of 5.52% from 2020 to 2029 [1].
  • 89.1% of consumers find it important that brands selling vegan cosmetics and toiletries have their vegan products certified by a third-party organisation [2].

[2] Download and see the report for more info.

Vegan Beauty Takeover USA Edition report, by The Vegan Society. Picture of the report in book format, with an orange background and a portrait of a woman smiling.

Contents of the Vegan Beauty Takeover: USA Edition

Get data-driven insights on the vegan cosmetics industry in the USA to navigate the complex and evolving landscape of vegan beauty.


CONTENTS

  • Introduction
  • How are animals used in beauty supply chains?
  • Labels – what do they mean?
  • Audience
  • How confident are shoppers at identifying animal-derived ingredients?
  • Testing consumer knowledge on animal-derived ingredients
  • Consumer perceptions of vegan and cruelty-free labelling
  • Vegan verification and the Vegan Trademark
  • Conclusion
International Vegan Certification by The Vegan Society's Vegan Trademark. Animated banner with text and logos. Make your vegan products stand out. No animal ingredients. No animal testing.

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Dr. Bronner's

“Third-party verification plays an important role in ensuring the claims a company makes about its products are trustworthy. The Vegan Society have been stewards of the vegan ideal since the term itself was coined many decades ago. We are proud to use their certification program to help our customers confirm our products are free from animal ingredients. Their team makes the entire process turn-key and what’s more, they understand why making vegan products is so meaningful to brands like ours.”

The Organic Skin Co

“At The Organic Skin Co. we value working with the hard-working, always approachable team at The Vegan Society. For us, protecting vital ecosystems and the animals who walk this world is a non-negotiable part of who we are and what we do. Certifications with recognisable, internationally reputable organisations like The Vegan Society are vital in helping us communicate this, letting new and existing customers know what we stand for. When they see the Vegan Trademark on our products, it's an important sign that they can trust us; that the products we offer will do the right thing by them and our planet.”

Reg. Charity No: 279228 (England and Wales) and SC049495 (Scotland) | Company Reg. No: 01468880 and 12377572 (England and Wales) | VAT Registration No. 361 7274 92 Copyright © 1944 - 2022 The Vegan Society

Reg. Charity No: 279228 (England and Wales) and SC049495 (Scotland) | Company Reg. No: 01468880 and 12377572 (England and Wales) | VAT Registration No. 361 7274 92 Copyright © 1944 - 2022 The Vegan Society

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